Design Concept Genesis Masterclass

Jumpstart your concept design process with clarity, creativity, and confidence.

Unlock a powerful and repeatable technique for generating design concepts that matter. In this 4-Module Masterclass, you will learn the Pattern-Detection Technique — a visionary framework that helps you uncover deep insights from your project context and apply them to concept design with precision and originality. By seeing through a new design "lens," you’ll place the occupant experience at the center while unlocking concept ideas that are sophisticated, meaningful, and highly aligned with your project's unique challenges.

This masterclass helps you lay a rock-solid conceptual foundation for every project — giving you a strategic edge in competitions, client pitches, and design development. You’ll be able to cut through complexity, discover elegant solutions faster, and elevate both your creative process and your career.

You’ll gain:

• A powerful Pattern-Detection framework you can use again and again to unlock concept ideas.
• A structured process that centers the occupant while revealing unexpected design opportunities.
• Clear tools to build stronger narratives and more cohesive design strategies.
• Confidence in your ability to lead concept design phases with originality and impact.
• Results that ripple through your project’s success — from winning approvals to delighting clients and uplifting lives.

Bonus Included:
You’ll also receive The Design Concept: 20 Power Techniques Seminar — featuring a robust Mindmap that introduces 20 additional techniques you can layer with Pattern-Detection. This exclusive bonus gives you a flexible and potent toolkit to energize any project, expand your ideation range, and refine your creative fluency as a concept designer.